Art Director / Designer

Client: American Advertising Federation District 10

In 2013 AAF District 10 held its Winter Conference in Waco, Texas. As a board member of the AAF Waco Chapter I volunteered to concept and produce the event campaign and materials. 

With superheroes becoming increasingly popular in cinema, AAF Waco decided to go with a graphic novel iteration of the trend to give a unique and less mainstream approach to impress typically critical advertising and marketing professionals attending the event. Custom characters wearing the trademark AAF emblem were digitally painted in deep bold colors and gritty fashion. These graphics, along with extended elements were utilized across all print and digital assets promoting the campaign and featured at the three day event.