Creative Director

The Grounds Guys

In 2010 The Dwyer Group came to an agreement with Sunshine Grounds Care in Canada to expand in the United States, rebranded as The Grounds Guys. The Grounds Guys aimed to enter the grounds care market with an impact, so every detail of branding was crafted to compliment their portfolio of premium landscaping services and a culture of community care. Green and gold accompanied by modular layout and contemporary fonts gave a bold but refined persona. Vibrant photography showcases brilliant landscaping solutions and a professional grounds care team. In just the first four years, The Grounds Guys sold over 130 units in the United States and has been recognized by several top franchise industry rankings.

In addition to brand launch, I oversaw production of hundreds of marketing and advertising projects, managed and evolved brand guidelines, developed campaign creative, planned photo shoots, performed secondary photography, and coached franchisees on proper branding practices.