Social Workers Are Awesome is an entity created to deliver resources on education, career, self-care and coaching to the admirable men and women in the social services field.

The logo was designed to be simplistic and recognizable while relating to the personal interactions that are involved in social work. Cursive, hand lettered type is used to convey a human element. A muted navy and light pink color combination are inviting and soft.

A series of supporting graphics with navy and pink duotones were used in many aspects of the branding across digital and print.