Art Director

The Dwyer Group

ROI Magazine was developed as a marketing resource for over 1,100 franchisees across seven brands. This 24 page publication provided valuable information to franchisees on how to better navigate the rapidly changing marketing and advertising landscape. Topics included, new marketing opportunities, national programs currently promoted by the brands, social media best practices, public relations ideas, data and analytics from test markets, advertising innovations, franchisee testimonials and more.

Creative for ROI featured infographic center folds, colorful spreads and clean, organized layout. Grayscale covers and photography gave a dramatic feel and differentiation from other in-house publications franchisees received while contrasting pure yellow was used as an accent, drawing the reader to important notes.