Creative Director

The Dwyer Group

Every year The Dwyer Group brings together its portfolio of brands and franchisees for a week of engagement, learning, sharing and fun. With 2015 attendance at over 2,000, Reunion includes a vendor trade show, several speakers, breakout sessions, program launches and franchisee outings.

2015 Reunion was located in Austin, Texas and appropriately named "Dwyer City Limits." Each brand represented a different music genre, giving individual personality while maintaining a unity in theme. 

Over the course of 13 months I directed all aspects of creative for the event including theme concept, print materials, website, stage settings, trade show assets, large format, keynote presentations, promotional products, apparel and more.