Creative Director
Client: The Dwyer Group, Inc.
Every year The Dwyer Group brings together it's portfolio of brands and franchisees for a week of engagement, learning, sharing and fun. With 2013 attendance at over 1,800, Reunion includes a vendor tradeshow, several speakers, breakout sessions, program launches and franchisee outings.
2013 Reunion featured a fun and energetic carnival theme. Each brand represented a different carnival side show act giving individual personality to the brands while promoting unity in theme.
Over the course of 13 months I directed all aspects of creative for the event including creative concepts, print materials, website, stage settings, tradeshow assets, large format, keynote presentations, promotional products, apparel and more.