Art Director
LEADIFY partners with service brands to provide lead management by gathering leads from multiple sources, prequalifying them and then transferring prospects with high intent to purchase to service providers for scheduling.
One of the main features in the Leadify dashboard is a dial that has the ability to turn up or down the number of leads you are receiving. This concept is abstractly translated into the icon design with an arrow facing an upward direction. The type face is a modified gothic selection with wide, sturdy characters. The color palette includes deep navy, red-orange and gold. All of these qualities combine to deliver a mark that makes a statement of competence, expertise, and technology.