Art Director

Blue Otter League is a professional E-Sports League that holds tournaments for League of Legends teams. Blue Otter League required a logo that showcased their name and a mascot in an aggressive and sporty fashion.

Otters are usually seen as cute and cuddly creatures so Brown Shark had to overcome this stereotype by illustrating a more combative and at-the-ready iteration of an otter to fit the personality of the brand. Supporting hexagonal shapes can be seen in background treatments, button outlines and other areas, further emphasizing the online aspect of the brand.

Variations of the Blue Otter League logo were needed for specific situations within the brand. Blue Otter Gaming is a team within the brand that also plays in other online gaming leagues. The stand alone icon is used on promotional materials and social media. The Otter Talk logo is used for the biweekly podcast that covers topics relating to League of Legends and other online gaming topics.

Custom screens and overlays for twitch feature clean layouts with a continuation of the Blue Otter League branding and an animated hexagonal background.