Art Director
Produce hundreds of marketing and advertising assets for various Six Flags theme parks in the United States. Work includes key art for new attractions, outdoor boards, print collateral, digital ads, Social media assets, event logos, and more.
Art Director
Concept and design packaging for the various trimmer line products of Speed Pro North America. Labels, packaging solutions, POP displays, and distributor presentations.
Art Director
Produced dozens of marketing and advertising assets for Kennywood theme park in Pennsylvania. Work includes ads promoting new rides and attractions, direct mail, outdoor boards, in-park signs, rack brochures, digital and social assets, emails, holiday campaigns and more.
Art Director
Art directed campaigns, digital, collateral, outdoor, merchandise design, logos, and more for major theme parks and family fun centers owned by Apex Parks Group, including Speed Zone, Indiana Beach, Martin’s Fantasy Island, Boomers and Big Kahuna’s.
Creative Director
Oversaw production of hundreds of marketing and advertising projects for Mr. Rooter. Managed and evolved brand guidelines, developed campaign creative, planned photo shoots and performed photography, and coached franchisees on proper branding practices.
Creative Director
The Dwyer Group
Every year The Dwyer Group brings together its portfolio of brands and franchisees for a week of engagement, learning, sharing and fun. With 2015 attendance at over 2,000, Reunion includes a vendor trade show, several speakers, breakout sessions, program launches and franchisee outings.
2015 Reunion was located in Austin, Texas and appropriately named "Dwyer City Limits." Each brand represented a different music genre, giving individual personality while maintaining a unity in theme.
Over the course of 13 months I directed all aspects of creative for the event including theme concept, print materials, website, stage settings, trade show assets, large format, keynote presentations, promotional products, apparel and more.
Art Director
Frontier Management is a senior housing parent company with over 120 communities in their portfolio, 30 of which were branded by me. These are several of the communities that feature brands I developed for them.
Art Director
Have produced numerous assets for H2OBX Waterpark in the Outer Banks across print, digital, social, outdoor, direct mail and more.
Art Director
Developed branding and and website for DeGre Professional, an agency providing professional accounting and human resource services for businesses.
Creative Director
The Grounds Guys
In 2010 The Dwyer Group came to an agreement with Sunshine Grounds Care in Canada to expand in the United States, rebranded as The Grounds Guys. The Grounds Guys aimed to enter the grounds care market with an impact, so every detail of branding was crafted to compliment their portfolio of premium landscaping services and a culture of community care. Green and gold accompanied by modular layout and contemporary fonts gave a bold but refined persona. Vibrant photography showcases brilliant landscaping solutions and a professional grounds care team. In just the first four years, The Grounds Guys sold over 130 units in the United States and has been recognized by several top franchise industry rankings.
In addition to brand launch, I oversaw production of hundreds of marketing and advertising projects, managed and evolved brand guidelines, developed campaign creative, planned photo shoots, performed secondary photography, and coached franchisees on proper branding practices.
Creative Director
Personal Trainer Food delivers wholesome and healthy weight loss meals right to your front door. Combined with a sustainable set of guidelines and exercise routines, customers are guaranteed to lose weight.
Directed brand update implemented guidelines, new packaging and website redesign. Produce landing pages, product labeling, print materials, weekly sales graphics, infographics and more. Provide insight and support for sales, advertising and marketing initiatives.
Lead Designer
The Dwyer Group, Inc.
In-house campaign promoting CEO Dina Dwyer Owens featured on Undercover Boss. Campaign consisted of web assets, collateral, large format and direct mail.
Creative Director
Rainbow International is one of the largest restoration companies in the world with over 450 franchise locations across five countries.
Oversaw complete brand refresh updating every touchpoint of creative and advertising. New branding included logo redesign, new fleet graphics, website rebuild, print materials, tradeshow assets and more.
Creative Director
Oversaw production of hundreds of marketing and advertising projects for Mr. Electric. Orchestrated brand refresh in 2014. Managed and evolved brand guidelines, developed campaign creative, planned photo shoots, and coached franchisees on proper branding practices.
Graphic Designer
Designed back-of-house dry erase information and contest boards for several locations.
Creative Director
Nerdoriety is a gaming review and commentary brand that delivers the latest news, insights, reviews and discussion on everything in the gaming industry.
Fun typography is set in stereotypical “nerd” glasses to create the perfect logo for the brand. Neon green, white and black color scheme work well with the logo and hand-drawn illustrations that were developed for many of the graphical applications in social and the website.
The website was designed to be bright and inviting with a focus on driving visitors to content like podcasts, social media, and more.
Twitch graphics included header image, panels, and profile graphic.
Art Director
The Dwyer Group
ROI Magazine was developed as a marketing resource for over 1,100 franchisees across seven brands. This 24 page publication provided valuable information to franchisees on how to better navigate the rapidly changing marketing and advertising landscape. Topics included, new marketing opportunities, national programs currently promoted by the brands, social media best practices, public relations ideas, data and analytics from test markets, advertising innovations, franchisee testimonials and more.
Creative for ROI featured infographic center folds, colorful spreads and clean, organized layout. Grayscale covers and photography gave a dramatic feel and differentiation from other in-house publications franchisees received while contrasting pure yellow was used as an accent, drawing the reader to important notes.
Creative Director
The Dwyer Group, Inc.
MHL is a lifestyle brand delivering content through a digital magazine and various social channels aimed at improving and promoting positive family life. Articles and features include topics on home safety, family engagement, design, DIY and more.
Art Director
Blue Otter League is a professional E-Sports League that holds tournaments for League of Legends teams. Blue Otter League required a logo that showcased their name and a mascot in an aggressive and sporty fashion.
Otters are usually seen as cute and cuddly creatures so Brown Shark had to overcome this stereotype by illustrating a more combative and at-the-ready iteration of an otter to fit the personality of the brand. Supporting hexagonal shapes can be seen in background treatments, button outlines and other areas, further emphasizing the online aspect of the brand.
Variations of the Blue Otter League logo were needed for specific situations within the brand. Blue Otter Gaming is a team within the brand that also plays in other online gaming leagues. The stand alone icon is used on promotional materials and social media. The Otter Talk logo is used for the biweekly podcast that covers topics relating to League of Legends and other online gaming topics.
Custom screens and overlays for twitch feature clean layouts with a continuation of the Blue Otter League branding and an animated hexagonal background.
Art Director
LEADIFY partners with service brands to provide lead management by gathering leads from multiple sources, prequalifying them and then transferring prospects with high intent to purchase to service providers for scheduling.
One of the main features in the Leadify dashboard is a dial that has the ability to turn up or down the number of leads you are receiving. This concept is abstractly translated into the icon design with an arrow facing an upward direction. The type face is a modified gothic selection with wide, sturdy characters. The color palette includes deep navy, red-orange and gold. All of these qualities combine to deliver a mark that makes a statement of competence, expertise, and technology.
Art Director
Spearheaded redesign of Cedarcide, an insect solutions company that uses 100% natural cedar oil in all of its products. Work included product labels, sales materials, direct mail, and print advertising.
Art Director
Junior League of Waco, Inc.
Every November Junior League of Waco puts on a fun, family friendly Holiday Gift Market featuring over 200 food, fashion and holiday gift vendors. Family events like ginger bread house building, silent auction, school choir caroling and even Santa Clause are also part of the festivities.
Over 100 unique pieces were designed and produced to bring this campaign to life including theme design, program booklet, signs, backdrops, event tickets, print ads, display ads, outdoor, direct mail, collateral, social media graphics, posters,
media kit, apparel, tradeshow displays, and more.
Creative Director
Oversaw production of hundreds of marketing and advertising projects for Mr. Appliance. Instrumental in brand update of 2007. Managed and evolved brand guidelines, developed campaign creative, planned photo shoots, and coached franchisees on proper branding practices.
Creative Director, Designer and Marketing & Advertising Specialist
In 2014 Migel House, a historic home built in 1910, located in downtown Waco, TX, was renovated back to it’s original Mediterranean inspired glory and converted to an elegant bed and breakfast.
The goal with Migel House branding was to visually harmonize it’s local history, architecture and elegant accommodations. Ocean blues and bright whites color contemporary layout and graphics. The logo pulls stylistic cues from the home’s mason work and creates a beautiful icon to accompany classically refined typography.
Migel House keeps a solid marketing mix across digital, social and print advertising, and has doubled web traffic year over year since inception.
Migel House has been featured in Texas Monthly Magazine, Waco Today Magazine and numerous other media outlets.
Social Workers Are Awesome is an entity created to deliver resources on education, career, self-care and coaching to the admirable men and women in the social services field.
The logo was designed to be simplistic and recognizable while relating to the personal interactions that are involved in social work. Cursive, hand lettered type is used to convey a human element. A muted navy and light pink color combination are inviting and soft.
A series of supporting graphics with navy and pink duotones were used in many aspects of the branding across digital and print.
Creative Director
Client: The Dwyer Group, Inc.
Every year The Dwyer Group brings together it's portfolio of brands and franchisees for a week of engagement, learning, sharing and fun. With 2014 attendance at over 1,800, Reunion includes a vendor tradeshow, several speakers, breakout sessions, program launches and franchisee outings.
With comic book heroes becoming a big trend, 2014 Reunion was super hero themed. Each brand represented a different unique super hero tied to certain aspects of their company's services. This gave individual personality to the brands while promoting unity in theme.
Over the course of 13 months I directed all aspects of creative for the event including theme/character concepts, print materials, website, stage settings, tradeshow assets, large format, keynote presentations, promotional products, apparel and more.
Creative Director
Client: The Dwyer Group, Inc.
Every year The Dwyer Group brings together it's portfolio of brands and franchisees for a week of engagement, learning, sharing and fun. With 2013 attendance at over 1,800, Reunion includes a vendor tradeshow, several speakers, breakout sessions, program launches and franchisee outings.
2013 Reunion featured a fun and energetic carnival theme. Each brand represented a different carnival side show act giving individual personality to the brands while promoting unity in theme.
Over the course of 13 months I directed all aspects of creative for the event including creative concepts, print materials, website, stage settings, tradeshow assets, large format, keynote presentations, promotional products, apparel and more.
Art Director / Designer
Client: American Advertising Federation District 10
In 2013 AAF District 10 held its Winter Conference in Waco, Texas. As a board member of the AAF Waco Chapter I volunteered to concept and produce the event campaign and materials.
With superheroes becoming increasingly popular in cinema, AAF Waco decided to go with a graphic novel iteration of the trend to give a unique and less mainstream approach to impress typically critical advertising and marketing professionals attending the event. Custom characters wearing the trademark AAF emblem were digitally painted in deep bold colors and gritty fashion. These graphics, along with extended elements were utilized across all print and digital assets promoting the campaign and featured at the three day event.
Owner / Creative Director
SkullState.com is an apparel business that features skull themed products.
Branding, product design, Shopify store build, logistics, and advertising.
Like many creatives in the commercial space, illustration was the catalyst of my career. I enjoy exploring new techniques and mediums of the fine arts to broaden my capabilities and perspective.
